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    Friday, 13 January 2012

    Ishq Khuda to release on Eidul Fitr - Tribune Article


    Pakistani film director Shehzad Rafique has marked the New Year by announcing that he will be directing a film Ishq Khuda. The director held an inauguration ceremony at the Alhamra Arts Council which was hosted by veteran screenwriter Pervaiz Kaleem. Produced by Saleem Zubair and written by Pervaiz Kaleem, the director has casted versatile actors including film stars Meera, Saima, Zara Sheikh and Ahsan Khan.

    Rafique is primarily known for his Punjabi romantic film Mohabbatan Sachiyan and the success of his 2004 release Salakhain. Having developed a reputation over the years for creative storytelling using traditional concepts, Rafique’s film announcement has been endorsed by superstars like Shaan and director Syed Noor.

    Regarding the story of the film, “It’s too early to disclose the details but it will be about the search for true love. The theme is based on Sufism — we want to promote tolerance while also making the film thought-provoking for viewers,” says Rafique who plans to start the shooting for the film on January 18.

    In terms of technology, Rafique explains that the overall project will take eight to nine months to complete, the film will be shot in Sargodha and the production process will be completed in India or Malaysia. “Since Ishq Khuda is being produced on the same format as most Bollywood films, the quality should be up to the mark,” says Rafique.

    Regarding the film content, screenwriter Pervaiz Kaleem says, “There will be no violence in the film. I have done over 200 films; I personal feel there is something special about Ishq Khuda.”

    Published in The Express Tribune, January 13th, 2012.

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